A self-publishing company for the average joey with a great idea seeking an equally great result.

About Us

Edvardson Publishing


Edvardson Publishing sells and distributes various works created by Author, Roger Edwards. Our titles can be purchased through your preferred wholesaler, local bookseller, or online at Amazon.com.

With a goal of providing quality and salable personal growth and development products, we specialize in children's books, motivational and inspirational books, and leadership development books.

About Our Logo

The toy kangaroo


During a school fund raiser, a local vendor set up a display which included several tables in the school cafeteria. He brought with him a number of miscellaneous items to sell. Among these items was a wide assortment of colorful and whimsical toys ranging in price from $1 to $5. There was a $1 table, a $2 table, a $5 table, etc.

Edvardson Publishing's founder, Roger Edwards doesn't recall why his attention was immediately drawn to a small grey toy kangaroo. And although he also doesn't remember on which table sat that particular toy, he does remember he didn't have enough money to buy it. At that very moment he became acutely aware of how his family was different from most others. Namely, they were poor.

Throughout his childhood and teenage years, his family managed to survive with the help from welfare and government financial assistance. Today, as he assess his achievements accomplished in spite of his early upbringing, He has decided to use the kangaroo as a symbol of his life's journey. Perhaps it's because the kangaroo represents strength, balance and survival. Or perhaps it's because of the memory he has of a young child who once longed for an unattainable, small grey toy which sat on a vendor's table those many years ago.

About Our Name

Omar Edwards


Edvardson Publishing was named in memory of Omer Edwards, the Great Grandfather of Author, Roger Edwards. Omer 'Edvardson' was born in Norway on December 4, 1884. An imigrant, he became a US citizen and Americanized his last name to Edwards. He lived in a small farming town in northern Iowa where he held a public office and volunteered for varioius civic organizations. Omer was featured in a Time Magazine article on immigration during Ronald Reagon's administration. The article included a picture of him celebrating his 100th birtday. Omer passed on January 21, 1988 at 103 years old.